Under the terms of the agreement, Stake.com will become UFC’s first-ever “Official Betting Partner” inย Latin America andย Asia, creating a new sponsorship category for the organization. The agreement only excludes Brazil in Latin America.
As part of this partnership, UFC and Stake.com will collaborate to improve UFC’s betting experience at Stake, providing exclusive promotions, VIP experiences and producing exclusive social and digital content featuring UFC athletes, including UFC championย Israel Adesanya, who is already Stake.com’s first-ever brand ambassador.