Steak ‘n Shake Sales Jump with Bitcoin Payments

🥤 Steak ‘n Shake has credited Bitcoin payments as a key factor behind its impressive 11% quarter-on-quarter same-store sales rise in Q2, marking one of the strongest performances among US fast-food chains.

🍔 Bitcoin Payments Boost Sales Growth

📈 The company reported a 10.7% increase in same-store sales, outpacing rivals like McDonald’s, Domino’s, and Taco Bell, which showed growth ranging from -7.1% to 6.1%. According to Steak ‘n Shake, its decision to introduce Bitcoin payments on May 16 had an immediate impact on customer behavior.

💡 On social media, the chain thanked Bitcoiners for embracing the new option, calling Bitcoin payments a “game changer.” This acknowledgment highlights the growing role of cryptocurrency in industries beyond tech and finance.

🌍 Expansion of Worldwide

🌐 Steak ‘n Shake launched Bitcoin payments across all its legally permitted locations, not just in the US but also in France, Monaco, and Spain. The company noted that the move would make cryptocurrency transactions accessible to more than 100 million customers.

💸 Within weeks of adoption, Chief Operating Officer Dan Edwards revealed at the Bitcoin 2025 conference that this method had saved the company 50% in processing fees. He emphasized that this benefit is a win for customers, merchants, and the Bitcoin community.

🏢 Company Reshapes Strategy

📊 Edwards also disclosed that on the launch day alone, Steak ‘n Shake accounted for 0.2% of all Bitcoin transactions globally. Such early traction suggests this method could play a larger role in mainstream retail adoption going forward.

🏚️ The timing of this shift is crucial. Steak ‘n Shake’s store count has declined from a peak of 628 in 2018 to 397 in May 2025, according to ScrapeHero. By embracing Bitcoin payments, the brand appears to be reenergizing its business strategy amid shrinking store numbers.

🍟 Bitcoin Payments in the Fast-Food Race

🚀 Steak ‘n Shake’s success indicates that Bitcoin payments may be gaining a foothold in the US, a country where crypto is more commonly seen as an investment rather than a daily spending tool. The 11% sales growth proves that consumers are willing to use Bitcoin when given a convenient option.

🔮 As one Steak ‘n Shake post boldly noted: “Bitcoin continues to be ignored… but they won’t be able to ignore it forever.” With Bitcoin payments driving results, other fast-food chains may soon follow the trend.