Bitpanda & FC Basel Sign Crypto Sports Sponsorship Deal
⚽ Bitpanda continues its crypto sports sponsorship momentum by becoming the main shirt sponsor of Swiss football club FC Basel from the 2025/26 season.
⚽ Bitpanda has officially teamed up with FC Basel in a major crypto sports sponsorship move, marking a new era for both parties. Starting from the 2025/26 season, Bitpanda’s logo will grace the front of FC Basel’s men’s first-team jerseys. This bold step strengthens the crypto firm’s presence in European football and signals growing interest in crypto sports sponsorship as a mainstream brand strategy.
🏟️ The multi-year deal goes beyond just branding and shirt logos, as Bitpanda will also enjoy comprehensive visibility throughout St. Jakob-Park, FC Basel’s iconic home ground. This expanded exposure underscores how crypto sports sponsorship can integrate deeply into the football ecosystem, benefiting both the digital finance sector and traditional sports brands.
🇨🇭 Bitpanda is no stranger to Swiss football, having already established itself as a main sponsor of the Swiss Super League. This new partnership with FC Basel reinforces its crypto sports sponsorship strategy, positioning the company as a leading force in bringing blockchain awareness to sports audiences across Europe.
🗣️ David Degen, Chairman of FC Basel, expressed his enthusiasm about the partnership, stating that Bitpanda shares the club’s commitment to innovation and progress. He emphasized that this crypto sports sponsorship is about more than just business—it’s about shared values and a mutual drive to break new ground in the digital era.
🤝 Both FC Basel and Bitpanda are keen to go beyond the limits of traditional football sponsorships. The collaboration aims to launch digital fan experiences that combine the excitement of the game with educational tools about cryptocurrency, truly embodying the spirit of modern crypto sports sponsorship.
📱 Bitpanda’s vision includes creating engaging content and interactive campaigns tailored for the Basel fanbase. These initiatives are part of a broader crypto sports sponsorship plan to build stronger connections with fans while introducing them to the possibilities of digital finance.
👕 This is Bitpanda’s first-ever front-of-shirt sponsorship, a major milestone in its growing portfolio of sports marketing endeavors. The choice to debut such a high-profile crypto sports sponsorship with FC Basel suggests a carefully crafted strategy focused on clubs with passionate, community-driven supporters.
💬 Eric Demuth, CEO and Co-Founder of Bitpanda, shared his excitement about working with a club that stays true to its roots and has cultivated a strong identity over the years. His remarks highlighted how a grounded philosophy and commitment to community values align perfectly with Bitpanda’s crypto sports sponsorship goals.
🌍 This partnership adds to Bitpanda’s expanding list of sports collaborations, which includes legendary football clubs like Bayern Munich, PSG, and AC Milan. The company’s crypto sports sponsorship strategy isn’t limited to football—it’s also entered the tennis world via the ATP Tour and ambassadors like Zverev and Thiem.
🎯 By strategically choosing clubs and athletes with strong fan engagement, Bitpanda is turning crypto sports sponsorship into a tool for mainstream adoption. This strategy helps bridge the gap between blockchain technology and everyday users through sports, entertainment, and emotional connection.
🏆 As FC Basel gears up for a new chapter on the pitch, their partnership with Bitpanda is expected to unlock innovative experiences for fans. Whether through NFTs, crypto payments, or gamified learning platforms, this crypto sports sponsorship could set new standards in how clubs interact with supporters.
💡 The deal also reflects a wider trend among crypto companies to associate with iconic sports brands as part of a trust-building and visibility campaign. With regulations evolving and public perception shifting, crypto sports sponsorship serves as a powerful vehicle for brand legitimacy and consumer engagement.
