Chelsea FC Signs Crypto Betting Partnership with Roobet
⚽ Chelsea FC has announced a new crypto betting partnership with Roobet, marking a significant move in the club’s strategy to engage fans across Latin America and Canada.
Roobet Joins Chelsea in Crypto Betting Partnership
🌍 The newly signed partnership sees Chelsea FC link with Roobet, a Curaçao-licensed cryptocurrency sportsbook and casino. The deal covers 32 territories across Latin America and Canada, giving the Premier League club new opportunities to expand its influence while allowing Roobet to strengthen its brand visibility in rapidly growing betting markets.
💼 According to Chelsea FC Chief Revenue Officer Casper Stylsvig, the crypto betting partnership will unlock growth by combining Roobet’s igaming expertise with the club’s global reach. Fans in Latin America, especially in Brazil, and Canada will enjoy exclusive offers, promotions, and tailored digital content crafted through this multi-year deal.
Fan Engagement at the Heart of the Crypto Betting Partnership
🎟️ A central element of the partnership involves offering fans unique access to Chelsea FC through match tickets, hospitality packages, and behind-the-scenes opportunities at Stamford Bridge and Cobham. These experiences are designed to connect Roobet customers with the club in ways that go beyond traditional sponsorships.
📲 The crypto betting partnership also includes content collaborations with Chelsea’s first-team players, who will feature in bespoke campaigns designed for social and digital channels. By blending football stars with gaming, both Chelsea and Roobet aim to capture the passion of fans while promoting responsible betting engagement.
Why Crypto Betting Partnerships Are Growing in Football
📢 The timing of this crypto betting partnership is notable, given the Premier League’s voluntary ban on front-of-shirt betting sponsorships starting from the 2026 season. Regional agreements like the Chelsea-Roobet collaboration are becoming more common, as clubs and betting brands seek creative ways to maintain commercial ties without breaching the upcoming restrictions.
🌎 Roobet’s focus on Latin America makes strategic sense, as the region has seen a surge in crypto adoption and online betting activity. This crypto betting partnership reflects how cryptocurrency betting operators are seizing opportunities in emerging markets where fans are increasingly comfortable with digital payments and decentralized finance tools.
Roobet’s Vision for the Crypto Betting Partnership
🎰 Roobet Co-Founder Anthony Brennan emphasized that the crypto betting partnership with Chelsea is about creating “money-can’t-buy” experiences. By aligning with a globally recognized football brand, Roobet can offer its players rewards that include live matchday experiences, exclusive fan content, and a deeper connection with one of the Premier League’s most successful clubs.
🚀 As a crypto-first betting operator, Roobet is positioning itself at the intersection of igaming, digital finance, and global sports. The crypto betting partnership with Chelsea FC reinforces the company’s ambition to stand out in an increasingly competitive gambling market, especially as fans and players look for modern, engaging, and trustworthy platforms.
