and Sao Paulo sponsorshipJust before losing their Watford FC sponsorship to crypto betting rivals, has announced their master sponsorship with the Brazilian giants São Paulo. already sponsors another Brazilian top club Flamengo since October 2019.

On July 9, 2021, announced itself as the biggest master sponsor in the history of São Paulo Futebol Clube.  São Paulo is a three-time World and Libertadores champion and six-time champion of Brasilian Serie A. will have exposure on the front and back of the Sao Paulo shirt. In addition to mens sponsorship, will feature at the women’s team shirt and basketball team shirt. The agreement is signed until the end of 2024. Justin Le Brocque, Head of Marketing at, said:

“São Paulo is one of those few clubs in Brazilian football that you don’t need to contextualise when talking about it in any corner of the planet. Creating a partnership with an institution of this size and representativeness means a big step for in our clear objective of always providing the best for our customers, especially in Brazil. We are sure that both sides will gain a lot from this exchange of experiences and I am also convinced that the São Paulo fans will come ‘to play together’ with us.”

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