Prenetics Leads Healthcare With Bitcoin Treasury Strategy
📰 Prenetics has become the first healthcare company to adopt a Bitcoin treasury strategy, signaling a groundbreaking shift in how traditional industries approach crypto.
🧬 A bold Bitcoin treasury strategy is redefining healthcare finance.
Prenetics Global has executed a bold Bitcoin treasury strategy, purchasing $20 million in BTC and bringing in top-tier crypto talent. The move signals a shift in how traditional sectors like healthcare are beginning to treat digital assets—not as hype, but as core treasury tools.
💰 The $20 million buy-in came at an average price of $106,712 per BTC.
Prenetics, a Nasdaq-listed firm with a $117 million balance sheet and no debt, is aligning its future with a Bitcoin treasury strategy inspired by Michael Saylor’s pioneering corporate Bitcoin playbook. The purchase was executed via Kraken, cementing its place among companies leading the charge into crypto.
🏥 This is not just mimicry—it’s a tailored financial evolution.
Prenetics is translating the Bitcoin treasury strategy into a healthcare context, with CEO Danny Yeung calling it a revolutionary intersection of genomics, personalized medicine, and digital assets. With plans to integrate BTC payments across its platforms, the firm is walking the talk.
🧠 To supercharge this vision, Prenetics overhauled its board.
The company appointed Andy Cheung, former OKX COO and current CEO of OEX and PredicXion, to lead its Bitcoin treasury strategy. His experience in building crypto trading infrastructure and institutional solutions signals Prenetics’ intent to actively manage its Bitcoin—not just hold it.
📈 Cheung is just the start of a serious crypto brain trust.
Prenetics also welcomed Tracy Hoyos Lopez, known for driving Donald Trump’s pro-Bitcoin pivot at Kraken, and Raphael Strauch, founder of TOKEN2049, to its crypto advisory board. Together, they form a team with the regulatory, strategic, and market knowledge to guide a sophisticated Bitcoin treasury strategy.
🔄 Static reserves? Not at Prenetics.
Beyond holding BTC, the firm has secured board approval to allocate most of its balance sheet to Bitcoin. It plans to explore yield-generating opportunities such as structured products and crypto-native yield farming, turning its Bitcoin treasury strategy into an engine of active growth.
💳 The next frontier: BTC payments in healthcare.
By year’s end, Prenetics aims to accept Bitcoin payments across its digital health platforms. This use-case expansion aligns with its broader Bitcoin treasury strategy, which is about integrating BTC at both the financial and operational layers of the company.
🧭 A sector-first move with potential ripple effects.
Prenetics’ foray into a Bitcoin treasury strategy may influence other healthcare firms to consider BTC as more than a speculative asset. If successful, it could prompt an industry-wide reevaluation of treasury diversification strategies.
🌐 This isn’t just a story about finance—it’s about convergence.
By merging healthcare innovation with Bitcoin treasury strategy, Prenetics is carving out a unique space at the crossroads of longevity and digital wealth. It marks a pivotal moment where two traditionally separate worlds begin to meaningfully overlap.
📌 Final Thoughts:
With strong liquidity, zero debt, and a dream team of crypto insiders, Prenetics’ Bitcoin treasury strategy could redefine how institutional capital moves in both biotech and blockchain. Watch this space—because the future of health may just be built on the blockchain.
